Sean Kingston Joins PETA Campaign

Contactmusic.com is reporting reggae star Sean Kingston has set out to prove dogs really are a man’s best friend – he’s starring in PETA’s new pooch ad campaign.

The Beautiful Girls hit-maker, who has a pup of his own, named Sunshine, has teamed up with officials at People for the Ethical Treatment of Animals (PETA) to promote their anti-chaining dog awareness drive, to discourage animal-owners from leaving their pets tethered up outside.

The star appears next to the tagline, ‘Chill with your dogs. Never chain them’ in the thought-provoking campaign – and he’s delighted about his involvement with the charity.

Kingston says, “Look at it like being a human person. You’re family member is outside with no room to scoot, without a place to stay… that’s how they should look at it. A lot of people should just think about: if that was them. I had dogs before, but my new dog Sunshine, I’ve formed a huge chemistry between me and her.”